I too was surprised by its simplicity, though maybe it’s because of my Internationalisation / Localisation background (over and above mere “awareness” there are cultures out there other than my own).

Initially reticent that the title read “World Usability Day” and noticing there appeared to be no indication of locality or culture segregation (one example alone is that the colour “red” has significant differences in meaning throughout the world), well, I went ahead and completed the survey.

This in itself was difficult though, as instead of imagining what colour I associate with a particular topic, I found myself wondering what were the primary colours of websites I’d used recently in those topic areas. Additionally, for “Government” I think I chose “white” trying to think of a colour independent of party or affiliation.

Once I’d completed the survey, the “results” presented needed to be placed in context, but they weren’t. I mean, to complete the survey I had to provide some fundamental demographics such as age and locality, but the “results” didn’t appear to have any association. For example, I wondered if the “Electronics” topic was coloured “red” because people in my locality (UK) have been associating dabs.com with Electronics?

Perhaps the “copy of the results of today’s World Usability Day color survey” that I’ve signed up for will explain a little more, but I must agree with you. The survey is weak.