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	<title>Comments on: No Such Thing as a &#8216;Free&#8217; Coffee</title>
	<link>http://www.formfunctionemotion.net/archives/2005/07/13/no-such-thing-as-a-free-coffee.html</link>
	<description>Usability, design and customer experience</description>
	<pubDate>Fri, 21 Nov 2008 13:23:18 +0000</pubDate>
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		<title>by: David Mackay</title>
		<link>http://www.formfunctionemotion.net/archives/2005/07/13/no-such-thing-as-a-free-coffee.html#comment-27</link>
		<pubDate>Thu, 01 Jan 1970 01:00:00 +0000</pubDate>
		<guid>http://www.formfunctionemotion.net/archives/2005/07/13/no-such-thing-as-a-free-coffee.html#comment-27</guid>
					<description>And why isn't the entire label the button, anyway?</description>
		<content:encoded><![CDATA[<p>And why isn&#8217;t the entire label the button, anyway?
</p>
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		<title>by: David Hawdale</title>
		<link>http://www.formfunctionemotion.net/archives/2005/07/13/no-such-thing-as-a-free-coffee.html#comment-28</link>
		<pubDate>Thu, 01 Jan 1970 01:00:00 +0000</pubDate>
		<guid>http://www.formfunctionemotion.net/archives/2005/07/13/no-such-thing-as-a-free-coffee.html#comment-28</guid>
					<description>&lt;p&gt;Indeed. After all my hand-wringing about which &lt;em&gt; part&lt;/em&gt; affords pressing the most, the foolproof answer is make it all pressable!&lt;/p&gt;
&lt;p&gt;From a practical point of view this makes most sense. If something 'within' the bounds affords pressing, anything at all, then some part of the large bounded area would get pushed.&lt;/p&gt;
&lt;p&gt;But, even then, the philosophical question remains, why even the large area? Why do the areas &lt;em&gt;between&lt;/em&gt; these large 'buttons' not persuade us to click? ... and why, whatever attracts, is this not under conscious and rational control? Why do I 'forget' what to press in this situation?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Indeed. After all my hand-wringing about which <em> part</em> affords pressing the most, the foolproof answer is make it all pressable!</p>
<p>From a practical point of view this makes most sense. If something &#8216;within&#8217; the bounds affords pressing, anything at all, then some part of the large bounded area would get pushed.</p>
<p>But, even then, the philosophical question remains, why even the large area? Why do the areas <em>between</em> these large &#8216;buttons&#8217; not persuade us to click? &#8230; and why, whatever attracts, is this not under conscious and rational control? Why do I &#8216;forget&#8217; what to press in this situation?</p>
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		<title>by: Simon Crosbie</title>
		<link>http://www.formfunctionemotion.net/archives/2005/07/13/no-such-thing-as-a-free-coffee.html#comment-29</link>
		<pubDate>Thu, 01 Jan 1970 01:00:00 +0000</pubDate>
		<guid>http://www.formfunctionemotion.net/archives/2005/07/13/no-such-thing-as-a-free-coffee.html#comment-29</guid>
					<description>&lt;p&gt;Well, from a visual standpoint, the 'free' button on the gold blend option is a dark brown out of a warm yellow background and it sits in a relatively uncluttered area of the backlit graphic. The button which actually dispenses the beverage is sitting under the Nescafe typographic mark which dominates it. It's also sat bottom left. If we assume that us westerners read top-left to bottom right, then the little 'free' sticker is in the optimum location for pushing!&lt;/p&gt;


&lt;p&gt;It affords pushing. It &lt;em&gt;seems&lt;/em&gt; to be the logical thing to press.&lt;/p&gt;

&lt;p&gt;Conversely the tea option is a very light and clean image, with the 'free' sticker (it looks like a sticker, rather than an integral part of the backlit graphic) plonked on at a bit of an angle. The fact that the text is a bit skewed may be a subconscious indicator that this is information and not calling you to press. The call to action here is clearly visible.&lt;/p&gt;
&lt;p&gt;As for the whole thing being a button. I'd find that very unusual and uncomfortable. That would possibly require the use of more fingers, or even a palm press to activate the switch and get your dried leaves in boiling water. Apart from the mechanical aspects.&lt;/p&gt;
&lt;p&gt;Perhaps it not so much a button problem as a sticker issue and the question should be why does the price sticker look like a button?&lt;/p&gt;
&lt;p&gt; &lt;em&gt;'All my circuits are irrevocably occupied trying to work out why the earthman wants boiled leaves'&lt;/em&gt;&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Well, from a visual standpoint, the &#8216;free&#8217; button on the gold blend option is a dark brown out of a warm yellow background and it sits in a relatively uncluttered area of the backlit graphic. The button which actually dispenses the beverage is sitting under the Nescafe typographic mark which dominates it. It&#8217;s also sat bottom left. If we assume that us westerners read top-left to bottom right, then the little &#8216;free&#8217; sticker is in the optimum location for pushing!</p>
<p>It affords pushing. It <em>seems</em> to be the logical thing to press.</p>
<p>Conversely the tea option is a very light and clean image, with the &#8216;free&#8217; sticker (it looks like a sticker, rather than an integral part of the backlit graphic) plonked on at a bit of an angle. The fact that the text is a bit skewed may be a subconscious indicator that this is information and not calling you to press. The call to action here is clearly visible.</p>
<p>As for the whole thing being a button. I&#8217;d find that very unusual and uncomfortable. That would possibly require the use of more fingers, or even a palm press to activate the switch and get your dried leaves in boiling water. Apart from the mechanical aspects.</p>
<p>Perhaps it not so much a button problem as a sticker issue and the question should be why does the price sticker look like a button?</p>
<p> <em>&#8216;All my circuits are irrevocably occupied trying to work out why the earthman wants boiled leaves&#8217;</em></p>
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