http://www.formfunctionemotion.net/archives/2005/01/28/ocado-bags-good-customer-experiences.html Usability, design and customer experience Fri, 21 Nov 2008 12:23:14 +0000 http://wordpress.org/?v=2.0.5 http://www.formfunctionemotion.net/archives/2005/01/28/ocado-bags-good-customer-experiences.html#comment-1122 Thu, 11 Jan 2007 21:12:38 +0000 http://www.formfunctionemotion.net/archives/2005/01/28/ocado-bags-good-customer-experiences.html#comment-1122 [...] Well, er, technology, creative, insight, messing … And this wild stuff rates higher than labelling our grocery bags nicely. Again, I’d do wild, and occasionally do, but I’d argue that good relevant detail of customer experience makes business and that has to be a key reason to do design. I mean, if it doesn’t sell its not good design, is it? But I agree this orientation to the market does warp User-Centred Design (UCD). It can make businesses very risk averse, and use UCD defensivly to test poor designs to bland destruction. [...] […] Well, er, technology, creative, insight, messing … And this wild stuff rates higher than labelling our grocery bags nicely. Again, I’d do wild, and occasionally do, but I’d argue that good relevant detail of customer experience makes business and that has to be a key reason to do design. I mean, if it doesn’t sell its not good design, is it? But I agree this orientation to the market does warp User-Centred Design (UCD). It can make businesses very risk averse, and use UCD defensivly to test poor designs to bland destruction. […]

]]>