Bizarre. There you are just minding your own business, thinking that you pretty much have your finger on the pulse of the usability/experience discipline, when BANG! You are confronted, out of the blue, by another TLA.

So, PCD … People-Centred Design. There has been a report come back from the USA, mostly west-coast, called Innovation through people-centred design - lessons from the USA. It’s an interesting report, well worth a read, I’ll write more about it later. But who gave birth to PCD? Do we need it? Does it help? The term is used as if it were part of the furniture, but I know no one that has used it, in my straw poll after a recent AIGA-ED event. I remain to be convinced. What makes it different? Why not HCD (human …) or CCD (cultural …) or SCD (societal …) if we want to broaden out a bit. I need a new, ill-defined TLA like I need a hole in the head.

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