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	<title>Comments on: Usability as Behaviourism?</title>
	<link>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html</link>
	<description>Usability, design and customer experience</description>
	<pubDate>Fri, 21 Nov 2008 14:03:54 +0000</pubDate>
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		<title>by: Form Function Emotion &#187; The Vision of Good User Experience Redux - The Nod from The Don</title>
		<link>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-1116</link>
		<pubDate>Thu, 11 Jan 2007 20:58:32 +0000</pubDate>
		<guid>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-1116</guid>
					<description>[...] Now it would be dumb of me to precis this article. Go read it and agree or disagree as you see fit. What do I think? Well, I agree with the premise, and I warm strongly to the idea that &#8216;an activity&#8217; is a base unit rather than a &#8216;task&#8217;. Task based usability taken to extreme is just &#8216;Operations and Methods&#8217; for the 21st Century, and is the foundation for the idea of Usability as Behaviorism. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Now it would be dumb of me to precis this article. Go read it and agree or disagree as you see fit. What do I think? Well, I agree with the premise, and I warm strongly to the idea that &#8216;an activity&#8217; is a base unit rather than a &#8216;task&#8217;. Task based usability taken to extreme is just &#8216;Operations and Methods&#8217; for the 21st Century, and is the foundation for the idea of Usability as Behaviorism. [&#8230;]
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		<title>by: Form Function Emotion &#187; Blog Archive &#187; Jakob say &#8220;Amazon No Longer the Role Model for E-Commerce Design&#8221;</title>
		<link>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-47</link>
		<pubDate>Tue, 26 Dec 2006 22:57:24 +0000</pubDate>
		<guid>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-47</guid>
					<description>[...] Finally, I agree with Jakob Nielsen about Amazon and E-Commerce Design. At last. It has been a vary long time since we last agreed. Way back in the mid 90&#8217;s I was a great fan. I enjoyed his Usability Engineering and his &#8216;guerrilla&#8217; approaches. He was a real pioneer back then, a tech made good. But I have found his later work to be turgid and repetitive, with no real new insights. In Usability as Behaviourism? I have described his approach as reminiscent of behaviorism, treating users as black boxes with no considered emotions or cognitions, just like rats in a maze. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Finally, I agree with Jakob Nielsen about Amazon and E-Commerce Design. At last. It has been a vary long time since we last agreed. Way back in the mid 90&#8217;s I was a great fan. I enjoyed his Usability Engineering and his &#8216;guerrilla&#8217; approaches. He was a real pioneer back then, a tech made good. But I have found his later work to be turgid and repetitive, with no real new insights. In Usability as Behaviourism? I have described his approach as reminiscent of behaviorism, treating users as black boxes with no considered emotions or cognitions, just like rats in a maze. [&#8230;]
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		<title>by: Mike</title>
		<link>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-19</link>
		<pubDate>Thu, 01 Jan 1970 01:00:00 +0000</pubDate>
		<guid>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-19</guid>
					<description>Some good food for thought there Dave, Thanks.</description>
		<content:encoded><![CDATA[<p>Some good food for thought there Dave, Thanks.
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		<title>by: Ron Zeno</title>
		<link>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-20</link>
		<pubDate>Thu, 01 Jan 1970 01:00:00 +0000</pubDate>
		<guid>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-20</guid>
					<description>I think you're giving both the 'Experientialists' and the 'Usabilitists' way too much credit.</description>
		<content:encoded><![CDATA[<p>I think you&#8217;re giving both the &#8216;Experientialists&#8217; and the &#8216;Usabilitists&#8217; way too much credit.
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		<title>by: David Hawdale</title>
		<link>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-21</link>
		<pubDate>Thu, 01 Jan 1970 01:00:00 +0000</pubDate>
		<guid>http://www.formfunctionemotion.net/archives/2004/12/13/usability-as-behaviourism.html#comment-21</guid>
					<description>OK, I'll bite ... in what way do you think I'm giving them too much credit, and if they don't deserve credit, who does (or does not)?</description>
		<content:encoded><![CDATA[<p>OK, I&#8217;ll bite &#8230; in what way do you think I&#8217;m giving them too much credit, and if they don&#8217;t deserve credit, who does (or does not)?
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