Comments on: Orientation Affordances of a Heinz Ketchup Bottle http://www.formfunctionemotion.net/archives/2004/12/05/orientation-affordances-of-a-heinz-ketchup-bottle.html Usability, design and customer experience Thu, 09 Sep 2010 00:41:29 +0000 http://wordpress.org/?v=2.0.5 by: Form Function Emotion » No Such Thing as a ‘Free’ Coffee http://www.formfunctionemotion.net/archives/2004/12/05/orientation-affordances-of-a-heinz-ketchup-bottle.html#comment-1119 Thu, 11 Jan 2007 21:04:08 +0000 http://www.formfunctionemotion.net/archives/2004/12/05/orientation-affordances-of-a-heinz-ketchup-bottle.html#comment-1119 [...] What makes you push a button? What is ‘buttonness’? What is the cue that makes you, when faced with a vending machine, push the right bit of the interface - the button - so you get the right drink? I have always found this subject rather fascinating, from my observations about affordance to ketchup bottles to doorhandles, but this particular ‘buttonness’ is a good one as it gets me again and again, I never learn, and, in fact I don’t believe I can ever learn. [...] […] What makes you push a button? What is ‘buttonness’? What is the cue that makes you, when faced with a vending machine, push the right bit of the interface - the button - so you get the right drink? I have always found this subject rather fascinating, from my observations about affordance to ketchup bottles to doorhandles, but this particular ‘buttonness’ is a good one as it gets me again and again, I never learn, and, in fact I don’t believe I can ever learn. […]

]]> by: Lyle Kantrovich http://www.formfunctionemotion.net/archives/2004/12/05/orientation-affordances-of-a-heinz-ketchup-bottle.html#comment-17 Tue, 30 Nov 1999 00:00:00 +0000 http://www.formfunctionemotion.net/archives/2004/12/05/orientation-affordances-of-a-heinz-ketchup-bottle.html#comment-17 I'd guess that one reason the top is flat is so they can stack a dozen or so in a case. Sometimes you have to design for multiple "users" and uses. Having said that, I'm sure a team could improve on the design...but it's still a huge success (and seller). I’d guess that one reason the top is flat is so they can stack a dozen or so in a case. Sometimes you have to design for multiple “users” and uses.

Having said that, I’m sure a team could improve on the design…but it’s still a huge success (and seller).

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