November 23, 2004

Weenies (Re)Defined

super duper weenie :image

It seems I might have been slightly off the mark before when I noted the definition of Disneys ‘weenies’ as “… sensory clues large and small that rise to the level of great compelling details that capture our attention and stay in our memory.” Or maybe not … but I do at least now know the etymology!. Apparently the term refers to the technique used on movie sets of guiding stage dogs by holding up part of a sausage. The classic weenie is the castle at Disneyland: “It draws the eye, and the eye draws the feet, and people walk to the castle at the center of the park.”

I have to say though, I do like the initial definition … maybe that is a redefinition or extension as the term got more accepted and used. It is a bit like Lou Carbones ‘clues’ that prompt and prime customers into percieving the full experience by detail, by form as designed and staged.

No Tags

No Comments »

No comments yet.

RSS feed for comments on this post.

Leave a comment

XHTML ( You can use these tags): <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> .

Google