I saw this phrase used in one of the sunday glossies and I loved the way that it sounded and felt. Its a wake-up call to the all-too-serious logical usability types who have been trying a bit too hard to make a machine of the web rather than a communicating entity.

And yes of course the systems we design have to work right and support the users tasks but if the result is efficient but dull and boring then have we really designed something good?

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