I think that Wayne Hemingway is really one of our top designers. The new Bug radio from Pure allows you to ‘rewind’ radio and get the most from the digital distribution of a traditional analogue medium. 
Uptake of hard drive PVRs like Sky is producing just hasn’t caught on yet. I don’t quite know why, but it may be that people just dont get the fact that it is possible, nay even concievable that you can ’stop’ and ’start’ tele. Just doesn’t seem right. But radio might just steal a march on the TV. The conceptual model of analogue audio tape might allow for the mass market to ‘get’ this digital concept quicker.
And to Mr Hemingway… I am sure he would be quite flattered that I consider him to be the William Morris of this generation. With his work concentrating on good and affordable design with the likes of Wimpy Homes and others, he makes the other designers who are focussing on high end and unaffordable look a trifle sad. This is design for the rest of us, and I’m glad someone is doing it, and being digital to boot.
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