I’ve been asked to speak at Maximising ROI in Online Retail on June 16th in London…
This looks like an interesting event focussing on the business aspects clearly. My brief is:
Turning browsers into buyers: upping conversion rates
**Understanding why the first experience is fundamental
**Developing website usability to facilitate transactions and increase customer spending
**Making the shopping experience personal
Great opportunity, really looking forward to relating the emotional experience and its power to convert, and to sharing a stage with Laura Ashley, Kelkoo and Last Minute.
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